“We’re that last mile of visual marketing,” Brewster explains. “Every business needs to attract more customers. The more visually appealing a business is, the more apt people are to stop and to buy.”
Rolls-Royce, the engine-maker and defence firm that is spitting out so much cash it can shove £7bn to £9bn towards buying back shares over the next three years, would like UK taxpayers to find a few quid – reportedly up to £200m as a first slug – to help fund one its big bets. The company would “appreciate” financial support from the government to smooth work on a new engine, says its chief executive, Tufan Erginbilgiç.
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